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Article before July, 2013

2019.01.31: Products
HD PENTAX-DA^★11-18mmF2.8ED DC AW: An ultra-wide-angle, Star-series zoom lens for use with K-mount digital SLR cameras, providing exceptional optical performance with a large F2.8 aperture over the entire zoom range
2019.01.31: Products
HD PENTAX-FA35mmF2: A single-focus, wide-angle lens for use with K-mount digital SLR cameras, featuring latest lens coatings to further upgrade image quality
2018.10.25: Products
RICOH WG-60 Digital compact cameras for underwater photography down to 14 meters, with waterproof, shockproof performance; available in two body colors
2018.06.29: Products
HD PENTAX-D FA^★50mmF1.4 SDM AW, A large-aperture single-focus lens for use with K-mount digital SLR cameras; a new-generation, high-performance Star-series lens accommodating next-generation camera bodies
2018.02.22: Products
PENTAX K-1 Mark II 35mm full-frame digital SLR camera: The new flagship model of the PENTAX K series, providing exceptional image quality and unprecedented performance
2017.09.01: Products
A camera that can shoot 360-degree spherical images in a single shot "RICOH THETA V"
2017.08.24: Products
35mm Full-frame Digital SLR Camera Announcing the launch of the PENTAX K-1 Limited Silver - Limited edition silver model that matches the FA Limited Lens available -
2017.08.08: Products
360-degree camera to enjoy spherical images in a single shot "RICOH THETA SC Type HATSUNE MIKU" Will Be Released
2017.05.25: Products
RICOH WG-50 Standard-class waterproof digital compact camera, offering 14-meter waterproof and 1.6m shock resistance, perfect for casual outdoor shooting
2017.01.26: Products
PENTAX KP A mid-class digital SLR camera, featuring a new APS-C-sized image sensor and super-high-sensitivity night-scene snapshot photography at ISO 819200 in a newly designed, compact body
2016.10.13: Products
RICOH THETA SC The new standard-class model of the 360-degree RICOH THETA camera lineup
2016.06.14: Products
PENTAX FILM DUPLICATOR 4x5　An optional accessory for saving film images as digital data
2016.06.09: Products
PENTAX K-70 A digital SLR camera designed for outdoor photography, featuring PENTAX's first Hybrid AF system and super-high-sensitivity shooting at ISO 102400
2016.06.09: Products
HD PENTAX-DA 55-300mmF4.5-6.3ED PLM WR RE A compact telephoto zoom lens for use with PENTAX K-mount digital SLR cameras, providing enhanced AF performance and a minimum focusing distance of 0.95 meters
2016.02.23: Products
PENTAX K-3 II Silver Edition A special-edition, silver-color K-mount digital SLR camera, to be marketed in a limited quantity of 500 units worldwide
2016.02.23: Products
RICOH WG-M2 High-spec digital action camera, featuring a fully waterproof, shock-resistant body, a 204-degree ultra-wide-angle lens and 4K movie recording
2016.02.18: Products
PENTAX K-1 PENTAX's first 35mm full-frame digital SLR camera, and the new flagship model of the popular PENTAX K series, providing outstanding operability and superb reliability
2016.02.18: Products
HD PENTAX-D FA 15-30mm F2.8ED SDM WR A large-aperture, ultra-wide-angle zoom lens for use with PENTAX K-mount digital SLR cameras, providing sharp, high-resolution images and a large F2.8 maximum aperture
2016.02.18: Products
HD PENTAX-D FA 28-105mm F3.5-5.6ED DC WR A compact, lightweight standard zoom lens for use with PENTAX K-mount digital SLR cameras: high resolving power combined with outstanding maneuverability to be the perfect partner for the new PENTAX K-1
2016.02.16: Products
GR II Silver Edition A special-edition package pairing the silver-colored GR II high-end digital compact camera equipped with a large image sensor and a genuine leather camera case
2016.02.16: Products
GM-1 Macro Conversion Lens for GR II/GR
2015.11.12: Products
HD PENTAX-D FA645 35mmF3.5AL[IF] An interchangeable wide-angle lens for use with medium-format digital SLR cameras, assuring sharp, high-resolution images
2015.10.01: Products
GR II Premium Kit A special limited-quantity package commemorating the 10th anniversary of the digital-format GR series
2015.09.25: Products
HD PENTAX-D FA 24-70mmF2.8ED SDM WR A high-performance, interchangeable standard zoom lens for use with PENTAX K-mount digital SLR cameras, providing exceptional imaging power and a large F2.8 maximum aperture
2015.09.25: Products
RICOH WG-40 and WG-40W Digital compact cameras for underwater photography down to 14 meters, with much-improved waterproof, shockproof performance; available in two outdoor-themed body colors
2015.09.04: Products
Ricoh Unveils Industry's Most Advanced Fully Spherical Portable Camera: RICOH THETA S
2015.06.18: Products
GR II High-end digital compact camera equipped with a large image sensor
2015.04.23: Products
PENTAX K-3 II The new flagship model of the PENTAX K-series digital SLR cameras
2015.02.10: Products
PENTAX K-S2 The world's smallest dustproof, weather-resistant digital SLR camera, providing outstanding imaging performance rivaling that of high-end models
2015.02.10: Products
HD PENTAX-DA 18-50mm F4-5.6 DC WR RE An interchangeable zoom lens, featuring a new retractable mechanism creating the world's shortest length -- 41 millimeters -- in the stored position
2015.02.10: Products
RICOH WG-5 GPS Top-of-the-line waterproof digital compact camera, providing 14-meter underwater shooting, advanced GPS functions and enhanced shockproof performance
2015.02.10: Products
AF201FG, A compact auto flash unit for PENTAX lens-interchangeable digital cameras, featuring dustproof, weather-resistant construction and simplified operation
2015.02.05: Products
HD PENTAX-D FA^★ 70-200mm F2.8ED DC AW A high-performance, Star-series telephoto zoom lens for use with PENTAX K-mount digital SLR cameras, providing F2.8 maximum aperture over the entire zoom range to deliver outstanding image rendition
2015.02.05: Products
HD PENTAX-D FA 150-450mm F4.5-5.6ED DC AW An interchangeable super-telephoto zoom lens for use with PENTAX K-mount digital SLR cameras, ideal for capturing clear images of distant subjects
2015.01.15: Products
Comprehensive restructuring of binoculars lineup, by launching the new Z-, S-, A- and U-series with optically upgraded models: A total of 34 models, including 17 upgrades, to be introduced in stages
2014.10.30: Products
HD PENTAX-DA 16-85mmF3.5-5.6ED DC WR A high-performance, interchangeable zoom lens for use with PENTAX K-mount digital SLR cameras, providing wide zoom coverage from ultra-wide-angle to telephoto
2014.10.28: Products
New RICOH THETA model, capturing 360-degree images in one shot, is on sale soon - Spherical video function, API and SDK (beta version) now available -
2014.10.09: Products
RICOH WG-30 and RICOH WG-30W Digital compact cameras for underwater photography down to 12 meters,including a Wi-Fi-compatible model with advanced smartphone-support functions
2014.09.11: Products
RICOH WG-M1 The ultimate action camera of the WG series, equipped with an airtight waterproofed, shock-resistant body for all types of outdoor and underwater activities
2014.08.28: Products
PENTAX K-S1 An standard-class digital SLR camera, featuring outstanding imaging performance rivaling that of high-end models, a progressive body design and innovative Body Illumination interface
2014.08.05: Products
HD PENTAX-DA645 28-45mmF4.5ED AW SR: An ultra-wide-angle zoom lens designed to optimize the optical performance of the PENTAX 645Z, and usable on all PENTAX medium-format digital SLR cameras
2014.08.05: Products
PENTAX Q-S1: A minimum-sized, lens-interchangeable digital camera providing fashionable design and exceptional operability
2014.07.15: Products
PENTAX XG-1 An all-purpose digital camera, featuring a powerful 52-times optical zoom lens
2014.05.29: Products
PENTAX PCF CW Compact, lightweight, waterproof porro-prism binoculars designed for easy, bright viewing of nature, wildlife and sports events
2014.04.15: Products
PENTAX 645Z A medium-format digital SLR camera featuring a new CMOS image sensor, approximately 51.4 effective megapixels and live-view shooting, for the highest level of creativity and visual expression
2014.02.06: Products
RICOH WG-4 and RICOH WG-4 GPS Top-of-the-line waterproof digital compact cameras, capable of underwater shooting to a depth of 14 meters
2014.02.06: Products
RICOH WG-20 Standard-class waterproof digital compact camera, perfect for casual outdoor shooting with a compact, lightweight body
2014.02.06: Products
HD PENTAX-DA AF REAR CONVERTER 1.4X AW Accommodating main lens AF operation, with a weather-resistant, dustproof construction
2013.11.07: Products
HD PENTAX-DA 20-40mmF2.8-4ED Limited DC WR The first zoom lens of the Limited Lens series, designed for use with PENTAX K-mount lens-interchangeable digital cameras
2013.11.07: Products
PENTAX-08 WIDE ZOOM The world's smallest, lightest wide-angle zoom lens, with exceptional visual description, and exclusively for use with Q-mount digital lens-interchangeable cameras