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Article before July, 2013

2021.10.14: Products
HD PENTAX-D FA 21mm F2.4ED Limited DC WR :An ultra-wide-angle single-focus lens for use with PENTAX K-mount full-frame digital SLR cameras NEW!
2021.09.08: Products
RICOH GR IIIx : A high-end digital compact camera NEW!
2021.07.15: Products
HD PENTAX-DA^★16-50mmF2.8ED PLM AW:A large-aperture standard zoom lens for use with K-mount APS-C-format digital SLR cameras NEW!
2021.03.31: Products
PENTAX K-3 Mark III, an APS-C-format digital SLR flagship camera, featuring outstanding imaging performance
2021.03.25: Products
A camera that can shoot 360-degree spherical images in a single shot RICOH THETA Z1 51GB
2021.02.25: Products
Three HD PENTAX-FA Limited interchangeable lenses for use with K-mount SLR cameras, featuring the latest HD coating and round-shaped diaphragm
2020.10.22: Products
RICOH GR III Street Edition:A specially designed high-end digital compact camera with a stylish metallic gray body
2020.08.27: Products
PENTAX K-1 Mark II Silver Edition:A limited-edition silver model of the 35mm full-frame digital SLR camera; a high-performance imaging tool allowing the full creative expression
2020.08.27: Products
HD PENTAX-D FA^★ Silver Edition:Three limited-edition lenses from the high-performance Star series for use with K-mount digital SLR cameras, designed to meet the demand for color variation
2020.08.04: Products
PENTAX V-Series: An innovative, new-concept binocular/monocular series, consisting of binoculars with the world's first detachable design* and a monocular to facilitate close-range observations with single-hand operation
2020.08.04: Products
PENTAX UD: A compact, portable roof-prism binocular series, providing a choice of two basic models to accommodate a wide range of applications
2020.06.11: Products
RICOH GR III Street Edition Special Limited Kit: A limited-quantity package featuring a high-end digital compact camera with a stylish metallic gray body and exclusive accessories
2020.05.28: Products
HD PENTAX-D FA^★85mm F1.4ED SDM AW: A large-aperture, medium-telephoto lens for use with K-mount digital SLR cameras; the second single-focus model of the new-generation, high-performance Star lens series
2020.02.05: Products
RICOH WG-70:Digital compact cameras for underwater photography down to 14 meters
2020.02.05: Products
A camera that can shoot 360-degree spherical images in a single shot RICOH THETA SC2 for Business
2020.01.23: Products
HD PENTAX-D FA 70-210mmF4ED SDM WR: A compact, lightweight, high-performance telephoto zoom lens for use with 35mm full-frame digital SLR cameras
2019.12.06: Products
High-performance eyepiece "smc PENTAX XW" series two models re-released
2019.11.27: Products
RICOH G900SE FIRMWARE UPDATE VERSION (1.01)
2019.11.19: Products
A camera that can shoot 360-degree spherical images in a single shot RICOH THETA SC2
2019.09.20: Products
Limited-edition hot shoe cover, exclusively designed for PENTAX 100 YEARS OF HISTORY, to be marketed in the quantity of 3,000 units worldwide
2019.07.26: Products
Announcing the Release of the RICOH THETA Stick TM-2 and RICOH THETA Stick TM-3 Selfie Sticks for Use with the RICOH THETA
2019.07.09: Products
HD PENTAX-DA FISH-EYE10-17mmF3.5-4.5ED: A fish-eye zoom lens for use with K-mount digital SLR cameras,featuring the latest HD Coating to further upgrade image quality, and a totally redesigned body
2019.02.25: Products
A camera that can shoot 360-degree spherical images in a single shot RICOH THETA Z1
2019.02.22: Products
RICOH GR III: A high-end digital compact camera, featuring an assortment of newly developed main components and designed for the ultimate in snapshot photography
2019.02.22: Products
RICOH WG-6: A top-of-the-line digital compact camera, featuring a dependable waterproof body with 20-meter underwater shooting capability and a multi-application Ring Light unit
2019.02.22: Products
RICOH G900: A heavy-duty digital camera with a waterproof, dustproof, shock- and chemical-resistant body for use at demanding worksites
2019.02.22: Products
RICOH G900SE: A business-use digital camera for use at worksites, featuring enhanced intranet data management, wireless communications and security functions
2019.01.31: Products
HD PENTAX-DA^★11-18mmF2.8ED DC AW: An ultra-wide-angle, Star-series zoom lens for use with K-mount digital SLR cameras, providing exceptional optical performance with a large F2.8 aperture over the entire zoom range
2019.01.31: Products
HD PENTAX-FA35mmF2: A single-focus, wide-angle lens for use with K-mount digital SLR cameras, featuring latest lens coatings to further upgrade image quality
2018.10.25: Products
RICOH WG-60 Digital compact cameras for underwater photography down to 14 meters, with waterproof, shockproof performance; available in two body colors
2018.06.29: Products
HD PENTAX-D FA^★50mmF1.4 SDM AW, A large-aperture single-focus lens for use with K-mount digital SLR cameras; a new-generation, high-performance Star-series lens accommodating next-generation camera bodies
2018.02.22: Products
PENTAX K-1 Mark II 35mm full-frame digital SLR camera: The new flagship model of the PENTAX K series, providing exceptional image quality and unprecedented performance
2017.09.01: Products
A camera that can shoot 360-degree spherical images in a single shot "RICOH THETA V"
2017.08.24: Products
35mm Full-frame Digital SLR Camera Announcing the launch of the PENTAX K-1 Limited Silver - Limited edition silver model that matches the FA Limited Lens available -
2017.08.08: Products
360-degree camera to enjoy spherical images in a single shot "RICOH THETA SC Type HATSUNE MIKU" Will Be Released
2017.05.25: Products
RICOH WG-50 Standard-class waterproof digital compact camera, offering 14-meter waterproof and 1.6m shock resistance, perfect for casual outdoor shooting
2017.01.26: Products
PENTAX KP A mid-class digital SLR camera, featuring a new APS-C-sized image sensor and super-high-sensitivity night-scene snapshot photography at ISO 819200 in a newly designed, compact body
2016.10.13: Products
RICOH THETA SC The new standard-class model of the 360-degree RICOH THETA camera lineup
2016.06.14: Products
PENTAX FILM DUPLICATOR 4x5　An optional accessory for saving film images as digital data
2016.06.09: Products
PENTAX K-70 A digital SLR camera designed for outdoor photography, featuring PENTAX's first Hybrid AF system and super-high-sensitivity shooting at ISO 102400
2016.06.09: Products
HD PENTAX-DA 55-300mmF4.5-6.3ED PLM WR RE A compact telephoto zoom lens for use with PENTAX K-mount digital SLR cameras, providing enhanced AF performance and a minimum focusing distance of 0.95 meters
2016.02.23: Products
PENTAX K-3 II Silver Edition A special-edition, silver-color K-mount digital SLR camera, to be marketed in a limited quantity of 500 units worldwide
2016.02.23: Products
RICOH WG-M2 High-spec digital action camera, featuring a fully waterproof, shock-resistant body, a 204-degree ultra-wide-angle lens and 4K movie recording
2016.02.18: Products
PENTAX K-1 PENTAX's first 35mm full-frame digital SLR camera, and the new flagship model of the popular PENTAX K series, providing outstanding operability and superb reliability
2016.02.18: Products
HD PENTAX-D FA 15-30mm F2.8ED SDM WR A large-aperture, ultra-wide-angle zoom lens for use with PENTAX K-mount digital SLR cameras, providing sharp, high-resolution images and a large F2.8 maximum aperture
2016.02.18: Products
HD PENTAX-D FA 28-105mm F3.5-5.6ED DC WR A compact, lightweight standard zoom lens for use with PENTAX K-mount digital SLR cameras: high resolving power combined with outstanding maneuverability to be the perfect partner for the new PENTAX K-1
2016.02.16: Products
GR II Silver Edition A special-edition package pairing the silver-colored GR II high-end digital compact camera equipped with a large image sensor and a genuine leather camera case
2016.02.16: Products
GM-1 Macro Conversion Lens for GR II/GR
2015.11.12: Products
HD PENTAX-D FA645 35mmF3.5AL[IF] An interchangeable wide-angle lens for use with medium-format digital SLR cameras, assuring sharp, high-resolution images
2015.10.01: Products
GR II Premium Kit A special limited-quantity package commemorating the 10th anniversary of the digital-format GR series