Ricoh Unveils Industry’s Most Advanced

Fully Spherical Portable Camera: RICOH THETA S

Featuring faster lenses, enlarged image sensor and full HD video capabilities


TOKYO and BERLIN, September 3, 2015 -- Ricoh announced today the release of the RICOH THETA S, the newest model in the RICOH THETA series of spherical cameras that capture 360-degree scenes surrounding the user. Unveiled today in Berlin at IFA, the world's largest consumer electronics show, the camera features extra-high resolution, fully spherical photos and videos in one simple shot, a live preview function and even greater compatibility with social media platforms.

The RICOH THETA S, which retains the lightweight portability of the current model--the RICOH THETA m15--captures high-resolution spherical images of up to nearly 14 megapixels. It can also record spherical video in full HD (1920 x 1080*1 pixels at 30fps) with a maximum recording time of 25 minutes. The better quality images are enabled by an enlarged image sensor and fast F2.0 lenses to allow more light through Ricoh's proprietary ultra-small twin-lens folded-optical system.

Also, superior image processing technology and a long exposures shooting produce spherical still images with less visual static, even in low-light settings.

Spherical images can be uploaded to theta360.com, shared via Facebook, Twitter and Tumblr, and posted to Google Maps, Google+ and YouTube360°Channel. The application program interface (API) for RICOH THETA S is based on Google-supported Open Spherical Camera API for compatibility with Google's services.

Coinciding with the launch of the RICOH THETA S, Google Maps today introduced the new Google Street View app that allows you to capture and publish your photo spheres instantly to Google Maps for people all over the world to explore. The app also offers the ability to shoot photo spheres and to connect to spherical cameras. This new capability to connect to spherical cameras makes it easier than ever to create Google Street View experiences.

The new RICOH THETA S app for smartphones and tablets can be used to configure settings and instantly view spherical photos and video via wirelessly connected devices. An improved Wi-Fi® module transfers data four times faster than the current RICOH THETA model.

The RICOH THETA S also boasts a fully updated design and user interface. Usability has been improved with an elegant but practical sure-grip with soft touch on the surface and handy face-mounted LED mode indicator. Internal memory has been increased to 8GB.

The original RICOH THETA was launched in 2013 as the world's first mass-produced camera to capture fully spherical images. Since then, the series has inspired a unique genre of visual creativity for capturing everyday scenes from an all-new perspective.

The RICOH THETA S will go on sale at a base price of USD 349 (or equivalent) from late October in Europe (Austria, Belgium, France, Germany, Ireland, Italy, Luxemburg, the Netherlands, Poland, Switzerland, Turkey and the UK), North America (Canada, Mexico, and the United States), and Asia-Pacific (Australia, China, Hong Kong, India, Japan, Malaysia, the Philippines, Singapore, Taiwan and Thailand). Ricoh Imaging will market the RICOH THETA S, which was developed and manufactured by Ricoh.

Quotes from Ricoh, Ricoh Imaging and Google Maps

Wataru Ohtani, Ricoh's Corporate Associate Vice President and General Manager of the New Business and Platform Development Center, said: "Ricoh pioneered the spherical camera market and thereby revolutionized how people view the world. This new model offers even higher image quality than before to satisfy both early adopters and people who enjoy communicating creatively through social media."

Noboru Akahane, Ricoh Imaging's President and CEO, said: "We are delighted to offer users increased value and richer 360-degree experiences with our new RICOH THETA S. The model's enhanced image quality and other exciting new features are sure to expand the scope of RICOH THETA fans in all-new fields."

Charles Armstrong, Google Maps Product Manager, said: "The Street View app allows people all over the world to explore user contributions, Google's own imagery, and their own published photo spheres through a seamless world map of landscapes, landmarks, business interiors and more. The RICOH THETA S is a great tool to create this imagery, and we hope it inspires people to contribute to the map."

*1. 1920 x 960 when playing back

Accessories now available

1) Strap attachment (colors: Silver, gray, green, blue, orange)

A strap can be attached to the camera via the tripod socket.

2) TH-1 Hard Case

Made from strong, transparent polycarbonate, this hard case offers IPX7-equivalent waterproofing, perfect for shooting in wet conditions (Not for underwater use. Must be remotely operated by a smartphone). Equipped with a tripod socket to attach various accessories.
Product color (base only): Black

3) TS-1 Soft Case

Small and lightweight, this black or white synthetic leather case is functional while still providing robust protection. Compatible with the strap attachment.
Product color: White and black


Shooting distance Approx. 10cm to infinity (from front of lens)
Shooting mode Still image: Auto, shutter priority, ISO priority and manual*2
Video: Auto
Live streaming: Auto
Exposure control Automatic
Exposure compensation Still image: Manual compensation (-2.0 to +2.0EV, 1/3EV step) *2
ISO sensitivity
(standard output sensitivity)
Still image: ISO100 to 1600
Video: ISO100 to 1600
Live streaming: ISO100 to 1600
White balance Still image: Auto, outdoors, shade, cloudy, incandescent lamp 1, incandescent lamp 2, daylight color fluorescent lamp, natural white fluorescent lamp, white fluorescent lamp, light bulb color fluorescent lamp*2
Video: Auto
Live streaming: Auto
Shutter speed Still image: 1/6400 to 1/8 second
Still image (manual): 1/6400 to 60 seconds
Video (L): 1/8000 to 1/30 second
Video (M): 1/8000 to 1/15 second
Live streaming (USB): 1/8000 to 1/15 second
Live streaming (HDMI): 1/8000 to 1/30 second
Memory Internal, approx. 8GB
Storage capacity*3 Still image: Approx. 1,600 images (L), approx. 9,000 images (M)
Video (time per recording): Maximum 25 minutes or upper limit 4GB of the file size*4
Video (total recording time): Approx. 65 minutes (L), approx. 175 minutes (M)
Power Lithium-ion battery (built in)*5
Battery life Approx. 260 photos*6
Image file format Still image: JPEG (Exif Ver. 2.3), DCF2.0 compliant
Video: MP4 (video: MPEG-4 AVC/H.264, audio: AAC)
Live streaming (USB): Motion JPEG
External interface MicroUSB: USB2.0, HDMI-Micro (Type-D)
Dimensions (W x H x D) 44mm x 130mm x 22.9mm (17.9 mm*7)
Weight Approx. 125g
Lens construction 7 elements in 6 groups
Aperture F2.0
Image sensor size 1/2.3 (x2)
Image sensor effective pixels Approx. 12MP, Output size: Approx. 14MP
File size (still images) L: 5376x2688
M: 2048x1024
File size (videos) L: 1920x1080/30fps/16Mbps
M: 1280x720/15fps/6Mbps
Live streaming (USB) 1280x720/15fps
Live streaming (HDMI) L: 1920x1080/30fps
M: 1280x720/30fps
S: 720x480/30fps
*Switch automatically to adjust to connected display
Communications protocol HTTP (Open Spherical Camera API*8 compatible)

*2. A smartphone is required to change modes or configure manual settings.
*3. The number of photos and time are guides only. The actual number differs according to the photography conditions.
*4. Automatic shut down if the internal temperature increases.
*5. Charge the battery by connecting it to a PC using the supplied USB cable.
*6. The number of photos that can be taken is a guide based on Ricoh's measurement method (wireless on, one photo taken every 30 seconds and transferred to smartphone). The actual number differs according to usage conditions.
*7. Excluding lens section.
*8. Google Developers Web Site https://developers.google.com/open-spherical-camera/

Facebook is a trademark of Facebook, Inc.
Twitter is a trademark of Twitter, Inc.
Tumblr is a trademark of Tumblr, Inc. in the United States and other countries
Google, Google Maps, Google+ and Google Street View are registered trademarks of Google Inc.
YouTube is a registered trademark of Google Inc.
Wi-Fi is a registered trademark of the Wi-Fi Alliance.
All other trademarks are the property of their respective owners.
HDMI, the HDMI logo and High-Definition Multimedia Interface are the trademarks or registered trademarks of HDMI Licensing in the United States and other countries.
All other trademarks are the property of their respective owners.

September 08, 2015 revised

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