News

2016.02.23
Products

PENTAX K-3 II Silver Edition A special-edition, silver-color K-mount digital SLR camera, to be marketed in a limited quantity of 500 units worldwide NEW!

2016.02.23
Products

RICOH WG-M2 High-spec digital action camera, featuring a fully waterproof, shock-resistant body, a 204-degree ultra-wide-angle lens and 4K movie recording NEW!

2016.02.18
Products

PENTAX K-1 PENTAX's first 35mm full-frame digital SLR camera, and the new flagship model of the popular PENTAX K series, providing outstanding operability and superb reliability NEW!

2016.02.18
Products

HD PENTAX-D FA 15-30mm F2.8ED SDM WR A large-aperture, ultra-wide-angle zoom lens for use with PENTAX K-mount digital SLR cameras, providing sharp, high-resolution images and a large F2.8 maximum aperture NEW!

2016.02.18
Products

HD PENTAX-D FA 28-105mm F3.5-5.6ED DC WR A compact, lightweight standard zoom lens for use with PENTAX K-mount digital SLR cameras: high resolving power combined with outstanding maneuverability to be the perfect partner for the new PENTAX K-1 NEW!

2016.02.16
Products

GR II Silver Edition A special-edition package pairing the silver-colored GR II high-end digital compact camera equipped with a large image sensor and a genuine leather camera case NEW!

2016.02.16
Products

GM-1 Macro Conversion Lens for GR II/GR NEW!

2015.11.12
Products

HD PENTAX-D FA645 35mmF3.5AL[IF] An interchangeable wide-angle lens for use with medium-format digital SLR cameras, assuring sharp, high-resolution images

2015.10.01
Products

GR II Premium Kit A special limited-quantity package commemorating the 10th anniversary of the digital-format GR series

2015.09.25
Products

HD PENTAX-D FA 24-70mmF2.8ED SDM WR A high-performance, interchangeable standard zoom lens for use with PENTAX K-mount digital SLR cameras, providing exceptional imaging power and a large F2.8 maximum aperture

2015.09.25
Products

RICOH WG-40 and WG-40W Digital compact cameras for underwater photography down to 14 meters, with much-improved waterproof, shockproof performance; available in two outdoor-themed body colors

2015.09.04
Products

Ricoh Unveils Industry's Most Advanced Fully Spherical Portable Camera: RICOH THETA S

2015.06.18
Products

GR II High-end digital compact camera equipped with a large image sensor

2015.04.23
Products

PENTAX K-3 II The new flagship model of the PENTAX K-series digital SLR cameras

2015.02.10
Products

PENTAX K-S2 The world's smallest dustproof, weather-resistant digital SLR camera, providing outstanding imaging performance rivaling that of high-end models

2015.02.10
Products

HD PENTAX-DA 18-50mm F4-5.6 DC WR RE An interchangeable zoom lens, featuring a new retractable mechanism creating the world's shortest length -- 41 millimeters -- in the stored position

2015.02.10
Products

RICOH WG-5 GPS Top-of-the-line waterproof digital compact camera, providing 14-meter underwater shooting, advanced GPS functions and enhanced shockproof performance

2015.02.10
Products

AF201FG, A compact auto flash unit for PENTAX lens-interchangeable digital cameras, featuring dustproof, weather-resistant construction and simplified operation

2015.02.05
Products

HD PENTAX-D FA 70-200mm F2.8ED DC AW A high-performance, Star-series telephoto zoom lens for use with PENTAX K-mount digital SLR cameras, providing F2.8 maximum aperture over the entire zoom range to deliver outstanding image rendition

2015.02.05
Products

HD PENTAX-D FA 150-450mm F4.5-5.6ED DC AW An interchangeable super-telephoto zoom lens for use with PENTAX K-mount digital SLR cameras, ideal for capturing clear images of distant subjects

2015.01.15
Products

Comprehensive restructuring of binoculars lineup, by launching the new Z-, S-, A- and U-series with optically upgraded models: A total of 34 models, including 17 upgrades, to be introduced in stages

2014.10.30
Products

HD PENTAX-DA 16-85mmF3.5-5.6ED DC WR A high-performance, interchangeable zoom lens for use with PENTAX K-mount digital SLR cameras, providing wide zoom coverage from ultra-wide-angle to telephoto

2014.10.28
Products

New RICOH THETA model, capturing 360-degree images in one shot, is on sale soon - Spherical video function, API and SDK (beta version) now available -

2014.10.09
Products

RICOH WG-30 and RICOH WG-30W Digital compact cameras for underwater photography down to 12 meters,including a Wi-Fi-compatible model with advanced smartphone-support functions

2014.09.11
Products

RICOH WG-M1 The ultimate action camera of the WG series, equipped with an airtight waterproofed, shock-resistant body for all types of outdoor and underwater activities

2014.08.28
Products

PENTAX K-S1 An standard-class digital SLR camera, featuring outstanding imaging performance rivaling that of high-end models, a progressive body design and innovative Body Illumination interface

2014.08.05
Products

HD PENTAX-DA645 28-45mmF4.5ED AW SR: An ultra-wide-angle zoom lens designed to optimize the optical performance of the PENTAX 645Z, and usable on all PENTAX medium-format digital SLR cameras

2014.08.05
Products

PENTAX Q-S1: A minimum-sized, lens-interchangeable digital camera providing fashionable design and exceptional operability

2014.07.15
Products

PENTAX XG-1 An all-purpose digital camera, featuring a powerful 52-times optical zoom lens

2014.05.29
Products

PENTAX PCF CW Compact, lightweight, waterproof porro-prism binoculars designed for easy, bright viewing of nature, wildlife and sports events

2014.04.15
Products

PENTAX 645Z A medium-format digital SLR camera featuring a new CMOS image sensor, approximately 51.4 effective megapixels and live-view shooting, for the highest level of creativity and visual expression

2014.02.06
Products

RICOH WG-4 and RICOH WG-4 GPS Top-of-the-line waterproof digital compact cameras, capable of underwater shooting to a depth of 14 meters

2014.02.06
Products

RICOH WG-20 Standard-class waterproof digital compact camera, perfect for casual outdoor shooting with a compact, lightweight body

2014.02.06
Products

HD PENTAX-DA AF REAR CONVERTER 1.4X AW Accommodating main lens AF operation, with a weather-resistant, dustproof construction

2013.11.07
Products

HD PENTAX-DA 20-40mmF2.8-4ED Limited DC WR The first zoom lens of the Limited Lens series, designed for use with PENTAX K-mount lens-interchangeable digital cameras

2013.11.07
Products

PENTAX-08 WIDE ZOOM The world's smallest, lightest wide-angle zoom lens, with exceptional visual description, and exclusively for use with Q-mount digital lens-interchangeable cameras

2013.10.25
Products

RICOH THETA The world's first imaging device capable of capturing fully spherical images around the photographer

2013.10.22
Products

GR Limited Edition A limited-quantity package featuring a special-color version of the GR and exclusive accessories

2013.10.08
Products

PENTAX K-3 The new flagship of the PENTAX K digital SLR camera series, featuring an array of new technologies including a new anti-aliasing simulator

2013.10.08
Products

HD PENTAX-DA 55-300mmF4-5.8ED WR A versatile telephoto zoom lens for K-mount lens-interchangeable digital SLR cameras, featuring high-grade HD coating and dependable weather-resistant construction

2013.08.28
Products

AF540FGZ II and AF360FGZ II auto flash units for PENTAX lens-interchangeable digital cameras, featuring weather-resistant construction and LED light for movie and still-image recording

2013.08.28
Products

Five HD PENTAX-DA Limited interchangeable lenses for K-mount lens-interchangeable digital cameras, featuring high-grade HD coating and round-shaped diaphragm

2013.06.13
Products

PENTAX K-50 The digital SLR camera with a weather-resistant, dustproof body, assuring high-quality photography with simple, user-friendly operation

2013.06.13
Products

PENTAX Q7 The minimum sized lens-interchangeable digital camera with an extra-large image sensor; the top-of-the-line model of the PENTAX Q series

2013.06.13
Products

PENTAX-07 MOUNT SHIELD LENS The fourth interchangeable lens in the Unique-Lens series for PENTAX Q-series digital lens-interchangeable cameras, designed for effortless creation of an unique visual effect

2013.06.04
Products

PENTAX WG-3 White Blue A new color variation of the PENTAX WG-3 digital compact camera, offering underwater shooting down to 14 meters -- perfect for all types of outdoor activities

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