PENTAX 17 Fixed-Focal length compact film camera wins
at Germany's Red Dot Design Award 2025
TOKYO, April 28, 2025 - RICOH IMAGING COMPANY, LTD. have won this year's Red Dot Design Award in Germany for PENTAX 17. Sponsored by Nordrhein Westfalen Design Center in Germany, the Red Dot Design Award is one of the world's most prestigious design awards. Each year, products launched on the market over the previous two years are judged by nine different criteria, including degree of innovation, functionality, ergonomics, durability and ecological compatibility.
Fixed-Focal length compact film camera "PENTAX 17"
The PENTAX 17 was developed using a vast amount of knowhow and technology which RICOH IMAGING/PENTAX had accumulated over the years, with experts and younger engineers working closely together. The camera was designed to allow photographers to express their originality and creativity by leaving some room for manual operation, rather than making it a fully automatic camera.
The PENTAX 17 lets photographers fully enjoy the world of film cameras -- the origin of photography. It is an ideal model not only for film camera enthusiasts who have enjoyed film photography for years, but also for young photographers who are excited about trying film photography for the first time.