PENTAX 17 Fixed-Focal length compact film camera
Wins Winner in German Design Award 2025
Tokyo, December 17, 2024 - RICOH IMAGING COMPANY, LTD. is pleased to announce the PENTAX 17 Fixed-Focal length compact film camera, released in June 2024, won a Winner in the German Design Award 2025 in the category "Excellent Product Design - Computer and Communication".
[PENTAX 17]
The PENTAX 17 was developed using a vast amount of knowhow and technology which RICOH IMAGING/PENTAX had accumulated over the years, with experts and younger engineers working closely together. The camera was designed to allow photographers to express their originality and creativity by leaving some room for manual operation, rather than making it a fully automatic camera. This new model provides users with the fun and excitement of manual camera operation unique to film photography, such as manual film winding using the film advance lever, and manual focus-range setting with the zone-focus system.
[About the German Design Award]
The German Design Award is a prestigious international design award established on the initiative of the German Bundestag (the lower house of German parliament) as a foundation in 1953. Among products with outstanding designs around the world, those recommended by the German Design Council are nominated for the award, which is structured in four tiers: firstly, Gold; secondly, Winner; thirdly, Special Mention and fourthly, Nominee. Gold, Winner, and Special Mention are prizes awarded to superior designs among the nominees.
Relevant Content
German Design Award
| About Ricoh |
Ricoh is a leading provider of integrated digital services and print and imaging solutions designed to support digital transformation of workplaces, workspaces and optimize business performance.
Headquartered in Tokyo, Ricoh’s global operation reaches customers in approximately 200 countries and regions, supported by cultivated knowledge, technologies, and organizational capabilities nurtured over its 85-year history. In the financial year ended March 2024, Ricoh Group had worldwide sales of 2,348 billion yen (approx. 15.5 billion USD).
It is Ricoh’s mission and vision to empower individuals to find Fulfillment through Work by understanding and transforming how people work so we can unleash their potential and creativity to realize a sustainable future.
For further information, please visit www.ricoh.com