2021.02.18

Development update regarding the PENTAX’s new APS-C-format digital SLR flagship camera, PENTAX K-3 Mark III (second report)

Development update regarding the PENTAX's new APS-C-format digital SLR flagship camera,
PENTAX K-3 Mark III (second report)

RICOH COMPANY, LTD. and RICOH IMAGING COMPANY, LTD. sincerely appreciates your support and patronage of PENTAX products.

We would like to present a progress report on the development of the PENTAX K-3 Mark III, the PENTAX's new APS-C-format digital SLR flagship camera, whose development was first announced to the public on October 27, 2020.

Although it was initially announced that this camera would be launched on the market around the world premiere show "CP + 2021" of cameras and photographic images, scheduled to be held from February 25 to 28, 2021.

As some of the product parts are delayed, and we have determined that development will require a greater amount of time for us to achieve the exceptional performance and finest quality that is the hallmark of next aps-c flagship model.

We apologize for any inconvenience this delay may cause,and ask for your kind understanding of our development efforts.

Note:

• Product name: PENTAX K-3 Mark III
• Launch date:
Initially announced market launch date: The launch target is around the period of the CP+ camera exhibition, which will be held from February 25 to 28 in 2021.
Revised market launch date (forecast): We will inform you again in the near future.


Related information:
• New APS-C flagship model information:
http://www.ricoh-imaging.co.jp/english/explore/new_aps-c_dslr/?utm_source=rim_top_4bnrs_e&utm_medium=banner&utm_campaign=new_aps-c_e
• PENTAX PRINCIPLES:
http://www.ricoh-imaging.co.jp/english/brand/pentax/vision/?utm_source=rim_top_4bnrs_e&utm_medium=banner&utm_campaign=statement_e

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