TOKYO, October 22, 2020,－RICOH COMPANY, LTD. and RICOH IMAGING COMPANY, LTD. are pleased to announce the launch of the RICOH GR III Street Edition.
This product is a stand-alone model of the "RICOH GR III Street Edition Special Limited Kit" (released on July 17, 2020, limited to 3,500 units worldwide) with a dedicated genuine leather strap and external mini finder.
Main features of the RICOH GR III Street Edition
The camera body has been treated with an attractive metallic gray finish that symbolizes the personality of a street photographer actively engaged in photography on the asphalt pavement in the city. It's also accentuated with an orange-yellow ring encircling the lens barrel. The exterior finish features an elegantly grained texture created by repeatedly spraying droplets of a coating material onto the camera body. Although smooth in appearance, this special paint also helps improve camera hold.
With the latest firmware installed on this camera, photographers can instantly activate the full press snap feature * with a single touch of the LCD panel on the back panel of the camera. This feature shifts the lens to a preselected focus the moment the shutter button is fully pressed. It can also be assigned to an LCD screen located on the back panel of the camera, allowing photographers to take perfect autofocus photos and seize the once-in-a-lifetime shutter opportunity. This function, which is one of the strengths of the GR series, is useful when taking snapshots on the street.
* This feature can be added to the standard GR III model by installing the latest function expansion firmware.
When the camera's power is turned off, the camera displays an original termination screen consisting of the specially designed product logo and a street-view image that symbolizes the camera's "street snapshot" concept.
Notes:
• The camera's other specifications are identical with those of the standard GR III model.
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Ricoh is empowering digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 80 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, commercial and industrial printing, digital cameras, and industrial systems.
Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ended March 2020, Ricoh Group had worldwide sales of 2,008 billion yen (approx. 18.5 billion USD).
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